THE TEN SPOT

THE TEN SPOT is the original anti-spa® beauty bar, on a mission to make every guest #FeelLikeATen. This was a brand that was once known for its bold, cheeky attitude. As they grew, they became known as THE place for freaky-clean beauty services. The problem? That freaky-clean vibe had taken over the brand’s personality, rendering it cold and clinical.

Now with 30+ franchises across Canada, THE TEN SPOT came to STG Brands with two major asks: to spearhead their expansion into the US and to give the brand a much-needed refresh. My design partner created an eye-catching, show-stopping visual system, and I led the creation of all things written—complete with new brand guidelines, a new website, a grand opening email drip campaign, and more. In the end, we were able to breathe new life into the brand, restoring its cheeky, effervescent energy and even taking it beyond. The rebrand spanned all platforms, including print, digital, social media, environmental design, and integrated marketing campaigns.