Professional Experience

Doe-Anderson

Associate Creative Director

2023 - Present

Freelance

Copy Mercenary

2016 - Present

Copywriter and CD for hire working across various brands, including Nathan’s Famous, Willo Labs, and Vista Higher Learning. English to Spanish translation and localization for Sealy, Tempur-Pedic, and Stearns & Foster.

STG Brands

Copy Director

2017 – 2019

Collaborated with the creative team to develop and lead integrated marketing solutions for both up-and-coming and established franchises in fitness, beauty, and lifestyle spaces. Projects spanned brand development, digital ad campaigns, lead generation, and in-store messaging for CycleBar, THE TEN SPOT, Shred415, and Fueled Collective.

Barefoot Proximity

Senior Copywriter

2015 – 2016

Spearheaded copy for the Cincinnati Children’s brand, including developing the voice and executing the strategy for a new equity campaign across digital and traditional media. Developed copy for Wella, Sebastian, and Nioxin.

LEAP

Senior Copywriter

2014–2015

Led copy creation, developing the voice for brand videos, email campaigns, and website redesigns. Devised web content strategy and crafted clear user experiences. Clients included First Student, McGohan Brabender, and Worldwide Clinical Trials.

POSSIBLE

Copywriter

2009–2014

Championed bilingual digital copy initiatives for Café Bustelo, Café Pilon, and P&G Orgullosa from concept to execution across web, mobile, email, and social media in English and Spanish. Also drank mucho café.

Developed content across web, email, video, mobile, and print for the J.M. Smucker Company, Similac, PediaSure, Glucerna, Ensure, Dunkin’, and the Cincinnati Shakespeare Company, among others.


Education

Xavier University

Bachelor of Arts

I majored in Communication Arts: Advertising and minored in Business. You know, for funsies.


Claim to Fame

Leading and supporting creative campaign development for brands like Sullivan University, Louisville Tourism, and the Kentucky Cabinet of Health and Family Services. Projects include branding; TV, radio, digital, and social campaigns; and website creation.

When I was six years old, I single-handedly beat a group of teenage boys at Street Fighter II.

After ballet class.

In my leotard.