Professional Experience
Doe-Anderson
Associate Creative Director
2023 - Present
Freelance
Copy Mercenary
2016 - Present
Copywriter and CD for hire working across various brands, including Nathan’s Famous, Willo Labs, and Vista Higher Learning. English to Spanish translation and localization for Sealy, Tempur-Pedic, and Stearns & Foster.
STG Brands
Copy Director
2017 – 2019
Collaborated with the creative team to develop and lead integrated marketing solutions for both up-and-coming and established franchises in fitness, beauty, and lifestyle spaces. Projects spanned brand development, digital ad campaigns, lead generation, and in-store messaging for CycleBar, THE TEN SPOT, Shred415, and Fueled Collective.
Barefoot Proximity
Senior Copywriter
2015 – 2016
Spearheaded copy for the Cincinnati Children’s brand, including developing the voice and executing the strategy for a new equity campaign across digital and traditional media. Developed copy for Wella, Sebastian, and Nioxin.
LEAP
Senior Copywriter
2014–2015
Led copy creation, developing the voice for brand videos, email campaigns, and website redesigns. Devised web content strategy and crafted clear user experiences. Clients included First Student, McGohan Brabender, and Worldwide Clinical Trials.
POSSIBLE
Copywriter
2009–2014
Championed bilingual digital copy initiatives for Café Bustelo, Café Pilon, and P&G Orgullosa from concept to execution across web, mobile, email, and social media in English and Spanish. Also drank mucho café.
Developed content across web, email, video, mobile, and print for the J.M. Smucker Company, Similac, PediaSure, Glucerna, Ensure, Dunkin’, and the Cincinnati Shakespeare Company, among others.
Education
Xavier University
Bachelor of Arts
I majored in Communication Arts: Advertising and minored in Business. You know, for funsies.
Claim to Fame
Leading and supporting creative campaign development for brands like Sullivan University, Louisville Tourism, and the Kentucky Cabinet of Health and Family Services. Projects include branding; TV, radio, digital, and social campaigns; and website creation.
When I was six years old, I single-handedly beat a group of teenage boys at Street Fighter II.
After ballet class.
In my leotard.