Sullivan University
Sullivan University gave us some homework: boost enrollment by growing the number of quality student leads. But with fewer people choosing higher education and more leaning towards practical experience, it would take a completely different approach to capture their attention.
So we repositioned Sullivan as The School of Doing, highlighting how the university’s hands-on, practical training sets students up for real-world success. Because doing is the most natural way of learning.
Actions speak louder than words.
The higher education space is full of predictable, smiling students, so we took a bold turn: we dreamed up colorful, stylish mini-worlds where the doing could do all the talking. Sound design was key—from the satisfying crunch of the vegetables being chopped to the swishing of the blood pressure pump.
Hey! Listen!
Without the benefit of visuals, the radio script and sound design had to work hard.