Café Bustelo

Hispanic coffee brand Café Bustelo was in need of a digital overhaul. A brand with so much character and energy deserves better, we thought. And so we set out on a long adventure — which, on a personal note, included the creation of my first consumer-facing (AND enthusiastically brand-approved) tagline. No biggie.

A new website and revamped social presence are what we were asked for; a new vision, voice, and experience are what we delivered.